Pizza Loop is an all-in-one operating system for pizza shops. It replaces separate tools for POS, kitchen display, online ordering, loyalty, inventory, staff scheduling, and marketing with one connected system, priced like one tool instead of five. Built by Welcome Lane.

Does Pizza Loop replace Toast or Square?

Yes. Pizza Loop is a direct alternative to Toast, Square for Restaurants, and other pizza POS systems. Where Toast and Square require paid add-ons for loyalty, marketing, and multi-location dashboards, Pizza Loop includes all of that in the base system.

Does Pizza Loop handle half-and-half pizzas and complex modifiers?

Yes. Pizza Loop is built natively for pizza. It handles half-and-half pizzas, size-by-topping matrix pricing, delivery zone rules, combo modifiers, and ingredient-level inventory decrementing on every order. No workarounds required.

How much does Pizza Loop cost?

Pricing is per location and bundles the software, hardware setup, and marketing services. Book a call for a custom quote based on your shop size and number of locations. A typical pizza shop today pays about $760 per month across five separate tools, before adding marketing services on top.

How long does it take to launch Pizza Loop at a new location?

About 90 days end-to-end. Weeks 1-2 cover brand pass, menu build, and hardware ordering. Weeks 3-6 bring POS, kitchen display, and online ordering live. Weeks 7-10 launch the customer app and loyalty program. Weeks 11-12 turn on paid advertising and community programs. Additional locations after the first typically spin up in about a week.

Does Pizza Loop work for franchises and multi-location businesses?

Yes. Pizza Loop is built for multi-location and franchise from day one. Franchisees log into their own location view. Headquarters sees every store, every sale, and every metric in real time. New locations copy the existing setup in a few clicks.

What is the Boost button?

Boost is a one-tap feature for slow days or excess inventory. The owner taps Boost. AI generates the right offer (like 30 percent off pepperoni pies when there is too much pepperoni), picks the right audience (loyalty members within a set radius), and sends the promotion via SMS, push notification, and paid ads. Customers arrive within the hour.

What hardware do I need for Pizza Loop?

iPads for the POS terminal and kitchen display, a Stripe Terminal card reader for card-present payments, and a receipt printer. Welcome Lane orders and configures everything as part of the launch. Existing hardware can often be reused.

Pizza Loop: one system replaces five

The stack you're paying for today

Five tools that don't talk to each other. One monthly headache.

POS

Toast / Square

~$200/mo

Scheduling

7shifts / When I Work

~$60/mo

Inventory

MarketMan / R365

~$100/mo

Reviews

Podium / Birdeye

~$300/mo

Loyalty + SMS

LevelUp / Attentive

~$100/mo

Roughly $760/mo per location

before anything talks to anything.

Meet Pizza Loop

One dashboard. One app. One support number. One monthly invoice.

Every order, staff hour, and customer lives in one place.
Everything updates itself. An order decrements inventory, adds the customer to your list, triggers the review request.
New location? Copy your existing setup in a click. Same for every future franchisee.

What's inside

Eight tools, one system.

Point of Sale

iPad terminal for in-store orders, split checks, tips, cash + card.

Kitchen Display

Live tickets from register + online. Bump when done. Ticket-time tracked.

Online Ordering

Your own site and customer app. No third-party markup.

Customer App

Order, reorder, loyalty points, push notifications. Your brand, your app.

Loyalty + Pizza Pass

Points, tiers, and a $9.99/mo Pass. Recurring revenue that isn't a sale.

Inventory + Food Cost

Every order decrements ingredients. Weekly cost report. Low-stock alerts.

Staff + Scheduling

Shift builder, iPad clock-in, tip-pool math. Payroll-ready.

All-Store View

Sales, food cost, labor, ticket time. Per store, per day, one view.

AI

Baked in, not bolted on

Not a chatbot. Real operational lift.

AI Phone Line

Answers calls during the rush, takes orders, sends them to the kitchen. Zero missed sales.

AI Reactivation

Texts a lapsed customer at exactly the right moment, with the order they'd probably want.

AI Review Replies

Drafts a personal reply to every Google review in your voice. You approve, one tap.

AI Forecast

Reads weather, day-of-week, local events. Tells the prep team what to make and how much.

AI Content

Weekly promo copy, image variants, and ad creatives ready to post, in your brand voice.

The Boost button

One tap when things are slow. AI picks the offer, picks the audience, sends it. Customers show up.

Ingredient Clearance

TRIGGER

Too much pepperoni sitting in the walk-in. Owner taps Boost.

OFFER

"30% off pepperoni pies, next 3 hours." SMS to 500 loyalty members within 5 miles.

RESULT

12 orders. Pepperoni gone. Nothing wasted.

Slow Lunch

TRIGGER

Tuesday 2–4pm always quiet. Owner taps Boost.

OFFER

"Large pizza + drink, $12 today only." Push notification + SMS to lapsed customers.

RESULT

18 orders during dead hours. Kitchen busy again.

Weather Bump

TRIGGER

Rain forecast tonight. Owner taps Boost.

OFFER

"Free delivery on all orders $20+ tonight." SMS to loyalty + geofenced Meta ad.

RESULT

Delivery orders 2× a normal Wednesday.

One tap for pizza. Every Loop vertical gets its own Boost recipes. Chiro Loop fills empty appointment slots, Spa Loop fills idle service rooms.

Grows with you

The same system runs 1 shop or 50.

Location 1

Launch in 90 days. Everything running under Pizza Loop from day one.

Locations 2–5

New store spins up in a week. Your menu, your brand, all data flowing to HQ.

Franchise

Franchisees log into their own view. HQ sees every location, every dollar, in real time.

The print + local-business loop

A recurring revenue stream on every togo box that leaves your shop. Predictable monthly income from local businesses that want to reach your customers.

1

Togo box carries an ad slot

A local business (gym, dentist, auto shop) pays you $200–500/mo to put their ad on your box.

2

Customer scans the QR

Every box's QR is unique. Every scan and redemption is tracked automatically.

3

Business gets a weekly report

"Your ad drove 47 scans, 12 redemptions this week." Proof of ROI, so they renew.

4

Recurring monthly revenue

Businesses renew every month because they see real returns from your box network. Predictable income, no extra work.

Your shop earns two ways: customers paying for pizza, and local businesses paying to advertise on your boxes.

The full Welcome Lane menu

Add-ons available whenever you're ready. Bundle any of these on top of Pizza Loop.

Brand & Creative

Brand Identity

Logo, palette, guidelines, custom pizza-box design.

Food Photography

Hero menu shots, action shots, brand imagery used everywhere.

Print + Merch

Menus, table tents, uniforms, packaging, promo cards.

Digital Build

Website + Web App

From marketing site to web app. Wired into Loop so every visitor flows into one system.

Custom Mobile Apps

Beyond the customer app: driver, staff, franchisee apps. All connected to Loop.

Landing Pages

Grand openings, LTOs, catering, campaigns. Leads land in your Loop customer list.

Growth Engine

Paid Ads

Meta + Google, geofenced per location, attribution back into Loop.

Social Video Clips

Long-form footage chopped into viral shorts for every platform.

Local SEO + Listings

Google Business Profile, review responses, directories. Reviews flow into Loop.

Scale & Ops

Franchise Sales Kit

Info pack, unit economics, application flow, discovery-day materials.

Integrations

Every tool you already use plugs into Loop. Nothing gets re-entered.

Custom Dashboards

Answers to your specific questions, on top of Loop's built-in view.

Built for pizza. Not adapted from a generic POS.

Most POS systems treat pizza like it's just another menu item. Pizza Loop is built for the parts that actually break other systems.

Half and half pizzas

Native support for split pies. Each half priced correctly, kitchen ticket printed clearly. No modifier gymnastics.

Size by topping matrix

Every topping priced correctly for small, medium, large, XL. Set it once, applies everywhere including online.

Delivery zone rules

Set minimums, delivery fees, and drive-time limits per zone. Online orders enforce them automatically.

Ingredient level inventory

Every order decrements pepperoni, dough, cheese, sauce down to the ounce. Low-stock alerts fire before the walk-in runs empty.

Combo and bundle builder

Family meal deals, lunch specials, and BOGO logic built into ticket flow. One click at the register.

Rush-time throttle

During the Friday rush, online ordering can auto-quote longer prep times or pause delivery to protect ticket quality.

Pizza Loop vs. the stack you're comparing

Every pizza shop compares Toast, Square, and SpeedLine. Here's how Pizza Loop stacks up on the features that actually matter.

Feature	Pizza Loop	Toast	Square	SpeedLine
Pizza-native modifiers (half/half, size × topping)	Included	Add-on	Workaround	Included
Delivery zone management	Included	Add-on	Limited	Included
Branded customer app (iOS + Android)	Included	Paid add-on	Not available	Limited
Loyalty program + subscription pass	Included	$50+/mo extra	Extra	Basic only
Managed Meta + Google ads	Included	Not offered	Not offered	Not offered
AI slow-day promotions (Boost)	Included	Not available	Not available	Not available
Print flyer ad-slot program	Included	Not available	Not available	Not available
Multi-location and franchise dashboards	Included	Enterprise tier	Limited	Included
One vendor for software + marketing + support	Yes	No	No	No

Comparison based on public product documentation as of 2026-09. Toast, Square, and SpeedLine trademarks belong to their respective owners.

Frequently asked

The questions every pizza shop owner asks.

The next 90 days

From this call to your first order under Pizza Loop.

Week 1–2

Brand pass, menu build, hardware order (iPads, card reader, printer).

Week 3–6

POS + KDS + online ordering live. Staff trained. First soft-open orders.

Week 7–10

Customer app live. Loyalty + Pizza Pass launched. First 500 customers in the list.

Week 11–12

Meta ads campaign live. First fundraiser night booked. Metrics dashboard baseline.

From here

Second-location plan, print-flyer program, franchise-inquiry page.

Ready to build it together.

Book a 20-minute call. We'll walk your shop through it and give you a launch plan the same day.

One system replaces five. Runs your shop. Grows your brand.

The stack you're paying for today

Meet Pizza Loop

What's inside

Baked in, not bolted on

The Boost button

Grows with you

The print + local-business loop

The full Welcome Lane menu

Built for pizza. Not adapted from a generic POS.

Pizza Loop vs. the stack you're comparing

Frequently asked

The next 90 days

Ready to build it together.

One system replaces five.
Runs your shop. Grows your brand.